Client
The USAID Teacher Education Project implemented by Education Development Center (EDC) supported nearly a hundred universities and teacher colleges across Pakistan to revise their curricula for educators in training. The client came to us to edit and design course guides for their higher ed curricula. The guides support the professional development of teacher trainers and ultimately, the improved quality of classroom instruction.
Challenge
The client gave us an ambitious timeline of six months to create and finalize the writing and design of guides for thirty-three different subjects ranging from arts and calligraphy to science and mathematics. With such a diverse collection of topics, we wanted to conceive a design scheme that felt cohesive and could be used as an organizational tool. The scope of content and writing styles, as well as Urdu-language content within the guides was also as diverse as the subjects covered. This variety made establishing a unifying voice across the guides critically important.
Aha! Moment
We created a design and color coding system that made it easy for people to distinguish one course guide from the next and quickly recognize each one as part of a series.
